Don't let your red burn out! The Joico Colour Infuse Red Shampoo is formulated with UV protection, letting your hair shine brighter for longer and not get dull. A product to be used on all hair types; coloured or non coloured hair. This Shampoo is a must to ensure those luxurious red looks bounce strong and free.

Features

• Red pigments: Directly attach to the hair and instantly boost red tones.
• Green Tea Extract & UV Absorbers: Help fight fading and tonal change to keep colour looking great.
• Smartrelease Technology: A one of a kind liposome delivery system, packs a punch continuously releasing Rosehip Oil, Arganine and Keratin to help repair, strengthen and protect hair from damaging effects of daily styling.

Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse. Repeat the process two or three times per week, alternating with your regular shampoo. Follow with Color Infuse Red Conditioner for best results.