Keracolor Fade Effect Color Fading Shampoo offers a professional solution for gently reducing the intensity of your hair color. Free from sulfates, it gradually fades direct dye pigments without compromising hair health. Enriched with Vitamin C, Keratin, Biotin, and Coconut Oil, this shampoo cleanses while nourishing your hair. It effectively softens bold tones for easier color adjustments and smoother transitions. For optimal results, use alongside Keracolor Clenditioner to boost moisture, or Purify Plus to enhance strength and shine. Perfect for use with Keracolor Color + Clenditioner products or any direct dye, it maintains hair integrity as you refresh your color.

Highlights & Features:

• Colour-fading shampoo for direct dye hair colours
• Instantly helps fade, dull, and erase unwanted tones
• Vitamin C-infused for gentle colour lifting
• Nourishes with Keratin, Biotin, and Coconut Oil
• Sulfate-free, paraben-free, and gluten-free
• Cruelty-free & made in the USA
• Works beautifully with Keracolor Clenditioner and Purify Plus
• 288ml bottle

Results may vary depending on hair type, condition, and dye intensity.