Joico's Blonde Life Brightening Masque is the magician-of-a-treatment that instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

Why You'll Love It

• Instantly hydrates bleached, double-processed, or high-lifted blonde hair
• Adds softness and shine
• Keeps hair polished and bright
• Neutralises chlorine and removes trace minerals to detox hair