Joico's Reconstructing shampoo & conditioner is a power-packed formula instantly improving elasticity, strength, and shine.* This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.

KERATIN
A protective protein found naturally in hair, actively seeks out damage and helps repair hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

GUAJAVA FRUIT EXTRACT
Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.

EVENING PRIMROSE OIL
A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.

SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.