Keep blonde hair cool with the Joico Blonde Life Violet Shampoo. A purple shampoo free of SLS/SLES Sulfates that neutralises brassy tones in blonde hair and will keep blonde hair brilliant and cool.

Features

• Instantly cools brassy tones and brightens cool blonde hair
• Nourish and protect fragile blonde hair
• Help maintain healthy looking hair with brilliant shine
• Rich lather gently cleanses hair

How to Use

Apply to wet hair. Lather and leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. use 2-3 times per wee to maintain cool tones.