Ice ice baby. Joico Blonde Life Violet Shampoo allows you to keep your cool, neutralising any unwanted brassy and yellow tones. Free of SLS/SLES Sulfates and made to nourish and protect beautifully blonde hair.
Directions of use:
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.