The L'oreal Professionnel Vitamino Color Spectrum Purple Shampoo is expertly formulated to help lock in your Day 1 colour vibrancy for up to 100 days¹, delivering professional-grade colour protection with every use.

Specifically designed for blonde, highlighted, or grey hair, this purple shampoo works to neutralise unwanted yellow undertones, leaving your colour cooler, brighter, and beautifully balanced.

Results & benefit:

Results across all 5 colour dimensions²:

• Shine: Delivers an ultra-high glass shine for luminous finish
• Saturation: Boosts rich, vibrant colour intensity
• Contrast: Enhances depth and dimension across multiple tones
• Tone: Effectively neutralises undesired reflects
• Brightness: Preserves your ideal level of lightness or darkness

Hair is gently cleansed, instantly nourished, and visibly stronger—for a radiant, salon-fresh look that lasts.