Joico Color Balance Purple Shampoo with its unique color-correcting formula preserves cool platinum blondes and silver foxes by removing nasty brassy tones.
Powerful ingredients provide a shield against damage, and strengthen hair's natural defenses. No shrinking violets here.

Benefits:

• Multi-Spectrum Defense Complex protects color from fading and losing vibrancy
• Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

Directions:

• Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.