A shampoo which adds extensive strength to your hair by reducing damage up to 80%. Joico has used smart release technology to allow your hair to get the most out of this product; continuously releasing nourishing ingredients; from Rosehip Oil to Keratin. To create the ultimate protection this shampoo has been infused with a smart-bonding molecule that works at the follicle to encourage bond renewal. Noticeable results within 1 treatment!