Platinium Plus is a luxurious lightening paste by L'oreal, suitable for thick, natural or coloured hair, in particular darker or difficult to lighten hair.

This formula can be utilised to achieve your desired blonde look, whilst respecting the condition of the hair fibre.

Enriched with Nutricerides and White Beeswax, your hair is conditioned during the lightening process, resulting in a smooth and soft feeling finish.