Natural Look Purify Anti-Hair Loss Shampoo is specially formulated for hair loss. Wheat Amino Acids and a blend of Active Botanical Extracts including powerful regenerating Arnica, Biotin, Kakadu Plum Extract, gently cleanse the skin surface around the delicate hair follicle, while promoting healthy hair growth. The potent blend of active ingredients stimulates the hair follicles, which will strengthen the hair and help to stop it falling out prematurely. Biotin has been found to stimulate keratin production in hair, promoting an increased rate of follicle growth.