American Crew Forming Cream Shampoo is a curl-enhancing, anti-frizz cleanser designed for men with curly or textured hair. Enriched with jojoba oil, this formula delivers lightweight hydration and natural shine while keeping curls defined, soft, and frizz-free.

As a pre-styling shampoo, it preps the hair for styling by gently cleansing and balancing the scalp's microbiome, promoting long-term scalp and hair health. The result: well-nourished, manageable curls that are easier to style with your favourite American Crew Forming Cream.

• Defines curls & controls frizz
• Hydrates without heaviness
• Infused with jojoba oil for softness and shine
• Scalp-balancing formula supports healthy hair growth
• Vegan, paraben-free, and silicone-free