Step into your glow with Golden Hour—a soft, radiant blonde inspired by the warmth of sunlight just before sunset. This dreamy shade enhances your hair with golden dimension and natural-looking luminosity, creating a fresh, sun-kissed finish that’s effortlessly flattering.

The highly pigmented, semi-permanent formula applies smoothly for even, glowing colour, making it perfect for full transformations, blended highlights, or a subtle balayage effect. Designed to fade gradually, it leaves behind a soft, seamless tone without harsh lines.

Infused with a conditioning, vegan base, Golden Hour doesn’t just colour—it helps hydrate, soften, and restore shine, leaving hair feeling healthier with every use. Free from ammonia, peroxide, and harsh chemicals, it offers a gentle, damage-free colouring experience ideal for regular refreshes.

Best suited for pre-lightened or lighter hair, this shade delivers its most vibrant, true-to-tone golden glow on blonde bases. 

• Luminous golden blonde with soft, sun-kissed warmth
• Adds shine and multi-dimensional glow
• Semi-permanent colour that fades smoothly and evenly
• Conditioning formula for soft, hydrated hair
• Free from ammonia, peroxide, and harsh chemicals
• Vegan and cruelty-free
• Ideal for full colour, highlights, or balayage effects