Own your glow with Arctic Fox Ruby Red—a rich, radiant crimson that commands attention. This warm, saturated hue delivers bold colour and luminous depth, creating a striking yet wearable look that's naturally unforgettable. The highly pigmented, semi-permanent formula applies smoothly for even, vibrant coverage with a glossy, multi-dimensional finish that catches light from every angle. As it gradually fades, the colour softens into lighter tones for a seamless, natural transition. Infused with a conditioning, vegan base, Ruby Red keeps hair feeling soft, hydrated, and healthy-looking throughout the colouring process. Free from harsh chemicals, it provides a gentle, damage-free experience—perfect for regular refreshes or bold transformations without compromising hair health. Confident, high-impact colour with a polished edge. 

Key benefits

• Rich, warm ruby red with bold, eye-catching payoff
• Semi-permanent colour that fades smoothly and evenly
• Conditioning formula for soft, hydrated, glossy hair
• Enhances shine and adds multi-dimensional depth
• Free