Joico's extraordinary Brightening Shampoo is free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.

Why You'll Love It

- Gently cleanses with rich lather
- Free of SLE/SLES Sulfates
- Added softness and smoothness
- Keeps blondes bright