The Chroma Crème Shampoo Purple Dyes by L'Oréal Professionnel instantly neutralises unwanted yellow undertones on blonde hair thanks to its professional formula enriched with violet pigments. It uses co-emulsion technology that nourishes the hair with its silky lather without causing any heaviness. For hair that is supple, soft and shiny with brilliant colour.

As purple neutralize yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes.