Restore brilliance and banish brass with the Signature Blonde Toning Cleanser – a professional-grade purple shampoo designed to neutralise unwanted warm tones in natural blonde, pre-lightened, and grey hair.

Formulated with concentrated blue-violet pigments, this cleanser instantly cools down intense yellows and golds, reviving your colour with a platinum-silver brilliance and refreshed luminosity.

More than just a toner, this shampoo also deeply cares for your hair. Enriched with Signature Peptides and the Ectoin Barrier Booster, it works to repair damage, strengthen hair fibres, and support scalp health by nurturing the microbiome.

Infused with our Natural Vegan Complex, including:

• Coconut Oil – softens and smooths without heaviness
• Aloe Vera – hydrates and soothes the scalp and hair
• Hydrolysed Rice Protein – strengthens and balances tone
• Pear Extract – conditions and nourishes dry or sensitised strands

The result? Hair that’s not only cooler in tone but also stronger, healthier, and visibly more vibrant after every wash.

Recommended For:

• Natural blonde, pre-lightened blonde, or grey hair
• Hair prone to yellow, gold, or brassy tones
• Anyone wanting to maintain cool-toned or platinum hues

Key Benefits:

• Instantly neutralises yellow, gold & brassy tones
• Boosts shine and enhances colour clarity
• Strengthens and hydrates with every use
• Vegan, cruelty-free formula
• Safe for regular use on colour-treated hair